Our Story

Learn more about our company and how Groom came to be!

Our story

How everything started

Our founder Toni has always been an animal lover. She had dogs & cats growing up , took care of her neighbor’s pets too and, from a young age, always wanted to be a veterinarian to help animals. But in high school, a teacher doused her interest in math, so she forged a career in entertainment instead.

Years later, after raising her two boys, Toni decided to finally realize her dream of working with dogs, so she took the massive risk of starting her own business. Many people thought she was crazy as a single Mom, taking out loans against her home to pave her path in the dog world.

But Toni believes that every dog deserves a nurturing and safe experience during grooming and daycare. All her life, she was stressed dropping her dogs to be groomed, so she wanted to create an environment where dogs would always be treated with the utmost respect and love. This place could provide dog owners with true peace of mind while their pups had fun.

Toni feels blessed to have found and recruited the finest and most caring groomers and dog care professionals in Los Angeles. Our team of sensational groomers are the true secret sauce. All of us at Groom are proud to provide our furry clients with the highest level of service and care that every dog deserves.

About Groom

What We Believe

At Groom, we believe that dogs are family and that your family deserves the best. We know that grooming and socialization are linked to good health. A clean dog, whose wellness is actively maintained is a happy, healthy family member! Featuring friendly service, absolute expertise, spectacular design, convenience, and an easy experience – it’s no wonder we attract LA’s finest dog lovers! We help you and your furry love feel great and look great.

Our values

The work values we thrive for

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Care and quality

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Ecology and nature

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Crueltry-free products

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Passion and love

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At Groom, we believe that dogs are family and that family deserves the best.

Our team

The Amazing Team Behind Groom

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Pua

Greg

Angie

Suzie

Kimberly

Mayra

Crystal

Jesus

Toni

Katie

Janey

Rosemary